Let’s say you have found the Surfers Paradise accommodation that is right for you online. This article is not saying any particular hotel or apartment provides information that would be misleading, or misleading websites and online advertising is prevalent with hotels and the like in Surfers Paradise, but anyone who is making a booking based on pictures and text, as presented in a website, should take few steps to ensure they are getting what is being presented to them.

Photo: Michael Dawes

The internet is loaded with horror stories, where those looking forward to an amazing holiday, arrived at their favourite destination, only to find the hotel or the room was nothing like what it appeared. Here are some tips on making sure you are getting what is presented, before you pay.

• User Review Sites.User review sites are an excellent way to get real reviews from real travellers. There are a number of these sites, and some of them have become extremely popular. Once you have the name of the accommodation you are planning to stay at, search for it inside a popular user review site. It is important to understand that some companies will pretend to be real travellers and support their own business by creating reviews that look real. When you find a review, look into detail of the profile of the person who wrote it. Most people who write these reviews will not stop at one place. They will have a few, and you can see by the particulars of their profile and their reviews, whether they are real.
• Social Media.Many people don’t realise that sites like Facebook are a huge marketing tool for many businesses. At the same time, a Facebook page is an excellent way for any business to communicate with their clients. All of the best Surfers Paradise apartments and serviced apartments have a Facebook page for this exact reason. Looking at the page of a hotel or apartments complex, can be a great way to learn a lot more about it.
• Scan the Website.The original website of the accommodation will give a little information on the room you are booking. The best websites will clearly state the pictures of any room type are the exact same as what you will get with your booking. Room details and services will be provided in a very meticulous way. This is another sign of an accommodation you can trust.

In a country like Australia, it does not pay to mislead customers. The laws related to advertising, and marketing are very clear, and consumers have laws and bodies that protect them. At the same time, we can misunderstand, or presume something is supplied when it is not. As consumers, we should be careful not to confuse a general description, or marketing statement, with what we are actually paying for. Taking the time to carefully examine the website of the accommodation we are considering, and checking it with the other methods mentioned above, will ensure we get what you think you were paying for.

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